My news sources have been saying that the Mercury brand is on its way out. Started in 1939 by Edsel Ford, who is the son of Henry Ford, was a car division that was more upscale from Ford but not as expensive as a Lincoln. Now that the Ford Oval has gone upscale itself, the management team doesn't think Mercury is required anymore.
I think that Mercury should have been a division where they can bring low volume global cars to America. How cool would it have been to see a Australian Ford Falcon (Mercury Comet?) or a Focus RS (Mercury Bobcat?) or a Mustang based Mercury Cougar? All would be low volume, expensive but avaiable to those in America that want them.
As a former owner of a Mercury Villager (Nissan Quest) and a Mercury Sable, I have spent a lot of time behind the wheel of a Mercury. Hopefully they will bring the name back on a low volume car (such as the 2002-2003 Marauder) and sell it through Ford dealers. I also hope the good people at Lincoln/Mercury dealerships keep their doors open. We don't need more dealership guys out of work.
