Friday, May 28, 2010

The Mercury brand is going to be phased out..

My news sources have been saying that the Mercury brand is on its way out. Started in 1939 by Edsel Ford, who is the son of Henry Ford, was a car division that was more upscale from Ford but not as expensive as a Lincoln. Now that the Ford Oval has gone upscale itself, the management team doesn't think Mercury is required anymore.

I think that Mercury should have been a division where they can bring low volume global cars to America. How cool would it have been to see a Australian Ford Falcon (Mercury Comet?) or a Focus RS (Mercury Bobcat?) or a Mustang based Mercury Cougar? All would be low volume, expensive but avaiable to those in America that want them.

As a former owner of a Mercury Villager (Nissan Quest) and a Mercury Sable, I have spent a lot of time behind the wheel of a Mercury. Hopefully they will bring the name back on a low volume car (such as the 2002-2003 Marauder) and sell it through Ford dealers. I also hope the good people at Lincoln/Mercury dealerships keep their doors open. We don't need more dealership guys out of work.